Sporala red del conocimiento
Universidad Católica de Pereira

Prácticas Académicas CSP · 2016

Imagen corporativa del programa cuna en Risaralda

Gallego Toro, Dahianna

The program proposed by CUNA Culinary Native Social Action of the Presidency of the Republic and the Government of Risaralda, seek to contribute to the reduction of poverty rates in the department, strengthening the food security of the vulnerable through the recovery of ancestral knowledge and tastes. That's why Organizational Communication Corporate image by projecting the program helps to generate CUNA security and recognition in program participants. The proposal raised by the communication department communication evidenced the need to create and strengthen the corporate image of CRIB to ensure the effective development of the program throughout Risaralda.

Texto completo 92 páginas con texto

Leer la tesis completa Ficha en el repositorio

Palabras clave