Negocios Internacionales · 2019
Exportación de bienes de pymes colombianas en el mercado lituano
red and with the data collected and graded objectively, it was shown that Lithuania even though many times does not excel in data and numbers, its scope is greater than the other countries in comparison. Finally, with these data, different conclusions were reached on marThe main objective of this research is to analyze the different possibilities that Colombian SMEs have to export to the Lithuanian market, an idea that begins to develop in the subject of Logistics and IPD, where a process of internationalization of a Colombian SME was requested in a not so common market. The work was developed during the academic cycle of 2018 and 2019, where Lithuania arose when thinking about the Baltic and its countries. Analyzing the external sector of this country as a result it is observed that it is a country that imports more than it exports (goods and services). Likewise, different data were analyzed in order to visualize the information and make it comparable, with the help of different bibliographic sources, information was collected and work was done with official sources such as PROCOLOMBIA. In the development of the research market research is carried out using matrices where 3 countries were selected: Lithuania, Luxembourg and Slovenia, were compaket penetration strategies, internationalization strategies and international physical distribution costs, offering the most favorable results for Colombian SMEs that want to undertake this process in international markets with Lithuania
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Contenido
- Resumenp. 9
- Abstractp. 10
- Introducciónp. 11
- Planteamiento del problemap. 12
- Justificaciónp. 16
- Objetivosp. 17
- 3.1 Objetivo generalp. 17
- 3.2 Objetivos específicosp. 17
- Marco teóricop. 18
- 4.1 Análisis de mercadop. 18
- 4.1.1 Tipos de mercadop. 18
- 4.1.2 Análisis del entorno generalp. 19
- 4.1.3 Análisis del entorno sectorial: competenciap. 20
- 4.2 Entornos de los negocios internacionalesp. 21
- 4.2.1 Entorno socioculturalp. 21
- 4.2.2 Entorno legal y políticop. 22
- 4.2.3 Entorno económicop. 22
- 4.2.4 Entorno financierop. 23
- 4.2.5 Entorno competitivop. 23
- 4.3 Estrategias de internacionalizaciónp. 23
- 4.3.1 Exportaciónp. 24
- 4.3.2 Licenciamientop. 24
- 4.3.3 Franquiciap. 25
- 4.3.5 Joint Venturep. 25
- 4.3.6 Inversión extranjera directa (IED)p. 26
- 4.4 Distribución física internacionalp. 18
- 4.4.1 Etapas de la DFIp. 27
- 4.4.2 Actores de la DFIp. 27
- 4.4.3 Incoterms 2010p. 28
- 4.4.4 Entornos de la DFIp. 29
- 4.4.5 Elementos de la DFIp. 30
- 4.4.6 Costos de la DFIp. 30
- 4.4.6.1 Costos directosp. 31
- 4.4.6.2 Costos indirectosp. 31
- Investigación de mercadosp. 32
- Identificación del problemap. 32
- Selección de método de investigaciónp. 33
- Planear investigaciónp. 33
- Recolección de informaciónp. 34
- Análisis de la informaciónp. 34
- Toma de decisionesp. 34
- Metodologíap. 35
- Resultadosp. 37
- 6.1 Investigación de mercadop. 39
- 6.1.1 Análisis de las relaciones comerciales entre Colombia y Lituaniap. 39
- 6.1.2 Comercio exterior lituanop. 41
- 6.2 Estrategia de internacionalización seleccionadap. 41
- 6.2.1 Ciudad y puerto de Klaipédap. 43
- 6.3 Costosp. 27
- Discusiónp. 49
- Conclusionesp. 50
- Referenciasp. 52
- Tabla 1. Actores de la distribución física internacionalp. 28
- Tabla 2. INCOTERMSp. 29
- Tabla 3. Costos directosp. 31
- Tabla 4. Costos indirectosp. 32
- Tabla 5. Matriz de preselección de mercadosp. 38
- Tabla 6 Costos Directos de la DFIp. 46
- Tabla 7 Costos Indirectos de la DFIp. 47
- Tabla 8 Principales documentos de la DFIp. 47
- Figura 1. Modo marítimop. 39
- Figura 2. Modo aéreop. 40
- Figura 3. Ruta de la exportaciónp. 42
- Figura 4. Ruta en el globo terráqueop. 43
- Figura 5. Navierasp. 44
- Figura 6. Aerolíneasp. 44
- Figura 7. Puerto de Klaipéda 1p. 45
- Figura 8. Puerto de Klaipéda 2p. 45