Sporala red del conocimiento
Universidad de Ibagué

Mercadeo · 2019

Investigación de mercados para determinar la aceptación de un almacén comercializador de eléctricos y ferretería en el sector de la comuna nueve en la ciudad de Ibagué para el año 2018

González Quintero, Rubén DaríoAsesor: Barrero Sefair, Gabriel Eduardo

Market research is a fundamental tool for organizations, they have been implemented in large, médium and a small companies; continuous change and technological progress have been the main causes of most companies implement this strategy. The use of this tool is essential, as it provides valuable and quality information for decision making. In addition, this study is carried out order to make measures to make decisions and focus on minimizing riks, it is important to create a company, its impelementation is crucial because if you want to obtain effective results you must become the center of the business strategy.

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