Administración de Negocios Internacionales · 2020

Diagnóstico empresarial, plan de mejoramiento, plan de impacto y plan de importación para la empresa Korea Partes

The business diagnosis allows the owner of the (SME), to have an overview of the current situation of their organization, under the comprehensive analysis of each of the areas, which lead to the fulfillment of strategic objectives, in a real context, to have solid information bases and the realization of long-term plans. Establishing a business diagnosis on the operation of the Korea Parts company, which allows us to appreciate the weaknesses to be corrected through improvement plans, which help to develop an import plan for bearings, is the main purpose of this work, executed under the implementation of the module of "Organizational Diagnosis", and a quantitative-qualitative analysis, which expresses the strengths and weaknesses of each of the strategic areas that make up an organization. In the case study, the areas with weaknesses correspond to strategic planning, communication system, physical plant, budgets, financial management, personnel structure; strengthened contexts, under the use of a scorecard, use of virtual platforms, use of furniture and cabinets, application of an organization chart, and use of job description formats; Likewise, the study of an import plan, to obtain more profitability of the ball bearing spare part as one of the best-selling products, based on the study of the exporting countries and the use of a selection matrix, under the analysis of Variables such as TLC, IPC, TRM, yielded Germany as the target market, Japan alternative market and Chinese contingency market to strengthen the commercialization of bearings.

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