Administración de Negocios Internacionales · 2021

Diseño de un plan de expansión de mercado para la empresa Litoediciones Pijao del municipio de Ibagué - Tolima

This monograph work is presented as a degree option to opt for the title of international business manager, its object of study is the company LITOEDICIONES PIJAO which one belongs to the communications and graphic arts sector that presents weaknesses in its internal processes; this company has 18 years of experience in Ibagué, in these years has presented fluctuations in its position in the market and in its productivity showing a deficient management of marketing strategies that can allow the company access to new markets and new customers. This document consist of of eight (8) chapters

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