Artículos de Palabra Clave · 2025

Narrativas y subjetividades políticas globales en medios de comunicación digital: análisis de la campaña #SinMiedo

Resumen

This article explores how digital platforms have become central to the creation and dissemination of political narratives that influence the construction of individual and collective identities. Using a mixed approach that combines critical theory and discourse analysis, this paper examines the triad of cyberspace, social media, and international relations. Utilizing data science-based collection and analysis techniques, it analyses social listening on the #SinMiedo case. The findings show that the expansion of digital technologies has led to greater complexity in political analysis and international relations, especially in the elicitation of feelings of social dissatisfaction. While cyberspace offers opportunities for inclusive political participation, it also poses significant challenges to social cohesion and democratic stability. The article reveals how the interplay between political narrative and subjectivity in cyberspace redefines traditional power structures, favouring new non-state actors in shaping public opinion.