Artículos de Palabra Clave · 2025
El influencer desde la perspectiva de las relaciones públicas y su relevancia en el sector ecuestre
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Resumen
Influencers have become key players in today¿s public relations landscape because of their ability to genuinely connect with specific audiences. This makes them valuable partners for brands and organizations looking to strengthen their message and public image. Through in-depth interviews, this study explores how different stakeholders in the equestrian industry view the current and future role of influencers. The findings highlight the growing importance of public relations in sports, particularly in equestrianism, where influencers are emerging as a powerful tool to engage audiences and enhance the public perception of various organizations within the industry.