Maestría en Gerencia de la Innovación · 2026

Propuesta para el mejoramiento de la gestión de la innovación en la empresa Alere S.A.S.

Resumen

This work presents a research project based on the Action Research (AR) meta-methodology, which enables the iterative integration of different data collection methods and results analysis. The project was carried out with Alere S.A.S. and addressed two main streams: Phase 2: Creative Leadership, aimed at solving a heuristic and strategic business problem focused on the perceived differentiation and innovativeness of the value proposition; and Phase 3: Innovation Management, focused on strengthening Alere’s internal capability to manage innovation in an integrated manner. As part of the Creative Leadership practice, the Creative Problem Solving (CPS) methodology was applied to develop both phases. CPS consists of four stages implemented with the company. The process begins with diagnosing the current situation, followed by the clarification stage, where the vision is set and the challenge to be solved is defined. Next, during the transformation stage, ideas are explored and potential solutions are formulated. Finally, in the implementation stage, an approval exploration process is conducted, and an action plan is designed to execute the proposed solution.